A contractor with no leads in the hottest week of the year, and the marketing plan…

Twenty years of holiday on-call rotations, the 4:30pm Christmas Eve no-heat call, and how the duty…

Air conditioning went from luxury to necessity in a single generation in New England. What that…

If a pill existed that inflated a technician’s numbers, would you take it? A thought experiment…

A Victorian prime minister’s line on efficiency, and what it still explains about how homeowners buy…

Leaving a nephew’s birthday party for an emergency call, and the moment a service manager decides…

Front row versus lawn seats at the same concert, and what that gap explains about pricing…

Guest post by Elaina Burdick: what a heckler at an ACCA chapter meeting taught her about…